Nature-Based Tourism Management (BA Program)

Ken Otter, Professor and Chair
Philip Mullins, Associate Professor
Lauren Harding, Assistant Professor
Jennifer Wigglesworth, Assistant Professor
John Shultis, Adjunct Professor
Pamela Wright, Adjunct Professor

Website: www.unbc.ca/outdoor-recreation-tourism-management

Tourism has become the largest industry and employer in the world. One of the most important and fastest growing sectors in tourism is nature-based tourism, which comprises attractions, activities and experiences involving interaction with natural and cultural resources (e.g., ecotourism, adventure tourism, indigenous tourism). This degree examines the various components of the nature-based tourism system, giving emphasis to the entrepreneurial perspectives and sustainability issues in the industry. Reflecting the interdisciplinarity of the field, and related career directions, students select from the following Areas of Specialization: marketing and entrepreneurship, outdoor education and leadership, communities and tourism, or environment and society.

Major in Nature-Based Tourism Management (BA)
Area of Specialization - Marketing and Entrepreneurship
Area of Specialization - Outdoor Education and Leadership
Area of Specialization - Communities and Tourism
Area of Specialization - Environment and Society
BA Nature-Based Tourism Management (BA) (Diploma Completion)
Major in Nature-Based Tourism Management (BA Honours)
Minor in Outdoor Recreation and Tourism Management

Major in Nature-Based Tourism Management

Students must complete a minimum of 120 credit hours through (a) the common degree requirements, (b) the requirements of an Area of Specialization and (c) elective credit hours in any subject. 

Common Degree Requirements

Lower-Division Requirement

100 Level

Introductory Ecology
Introduction to Canadian Business
Microeconomics
Introduction to Planning
Foundations of Outdoor Recreation and Tourism

One of the following:

Introduction to Environmental Citizenship
Environmental Perspectives
The Aboriginal Peoples of Canada
Planet Earth
Earth from Above

200 Level

Introduction to Marketing
Statistics for Business and the Social Sciences
     or       Basic Statistics
Environmental Perspectives
     or      An Introduction to Environmental History
     or      Global Environmental Change
     or      Global Environmental Change: Sustainability
The Practice of Conservation
Sustainable Outdoor Recreation and Tourism
Ecotourism and Adventure Tourism
Outdoor Skills and Leadership
Recreation and Leisure Programming

Upper-Division Requirement

300 Level

Entrepreneurship
Indigenous Environmental Philosophy
     or Aboriginal Perspectives on Land and Resource Management
Recreation and Tourism Impacts
Land Relations and Communities in Recreation and Tourism
Outdoor, Environmental, and Experiential Education
Field School

400 Level
Nine credit hours from the following:

Protected Area Planning and Management
Conservation Area Design and Management
The Culture of Adventure
Leadership Praxis
Critical Approaches to Outdoor Recreation Activities
Field School II
Internship
Special Topics
Independent Study

**Note: Students should note that some senior-level ORTM classes are offered in alternating years.

Area of Specialization

Students must choose one of the following Areas of Specialization. Courses used to fulfill common degree requirements above may not be used to satisfy an Area of Specialization requirement.

  1. Marketing and Entrepreneurship
  2. Outdoor Education and Leadership
  3. Communities and Tourism
  4. Environment and Society

Marketing and Entrepreneurship

Financial Accounting
Services Marketing
     or       Marketing Communication

Two of the following:

Marketing Communication
Behavioural Marketing
Internet Marketing
International Marketing
Marketing Strategy

Two of the following:

Organizational Behaviour
Introduction to Business Law
Introduction to International Business
Marketing Research
Environmental Economics and Environmental Policy
Rural Community Economic Development (CED)
Northern Communities

Outdoor Education and Leadership

Introduction to Education
Education Theory and Practice
Introduction to Environmental Citizenship
Leadership Praxis
Critical Approaches to Outdoor Recreation Activities

One of the following:

Landscapes, Place and Culture
Field School
Ethnobotany
Topics in Environmental History
Field Applications in Resource Management

Communities and Tourism

The Aboriginal Peoples of Canada
     or      Global History of Indigenous People
Introduction to Traditional Environmental Knowledge
     or      Social Geography

One of the following:

Land and Indigenous Reconciliation Studio
Rural Community Economic Development (CED)
Environmental Perspectives
Contemporary Challenges Facing Aboriginal Communities
Political Ecology: Environmental Knowledge and Decision-Making
Critical Development Geographies
Community-Based Research

Two of the following:

Ethnobotany
Sustainable Communities: Structure and Sociology
Indigenous Planning Studio
Indigenous Geographies of Climate Resilience
Environmental Justice
Northern Communities
Geographies of Culture, Rights and Power
History of Indigenous People of Canada 
Contemporary Circumpolar North
Peoples and Cultures of the Circumpolar World 1
Community Development
Gender and Cultural Studies: An Introduction

One of the following:

** Land Relations and Communities in Recreation and Tourism
** Leadership Praxis

Environment and Society

Environment and Society
     Land and Indigenous Reconciliation Studio
     Environmental Perspectives
Introduction to Environmental Citizenship

One of the following:

Introduction to GIS
Cartography and Geomatics

One of the following:

Community Engagement and Inclusion Studio
Public Engagement for Sustainability
Society, Policy and Administration

Two of the following:

Landscapes, Place and Culture
Sustainable Communities: Structure and Sociology
Gender, Environment and Sustainability
Political Ecology: Environmental Knowledge and Decision-Making
Environmental Justice
Northern Communities
Topics in Environmental History

**Note: Students should note that some senior-level ORTM classes are offered in alternating years.

Course Prerequisites

Students should review all proposed course selections in advance to make sure course prerequisites are taken where needed.

Electives

Electives at any level in any subject sufficient to ensure completion of a minimum of 120 credit hours.

Major in Nature-Based Tourism Management (Diploma Completion)

This 60-credit-hour program of study is available only to students with a 2-year diploma.

Degree requirements: Two-year Diploma in Environmental Studies, Natural Resources, Tourism, Sport or Recreation Studies, Commerce, Geography, or equivalent, with a minimum Cumulative GPA of 2.00, plus (a) 42 credit hours of required courses; (b) 18 credit hours in an Area of Specialization; and (c) elective credit hours in any subject as necessary to ensure completion of a minimum of 60 credit hours (minimum 30 upper-division credit hours) at ÂÜÀòÉäÇø. 

Curriculum

Lower-Division Requirement (21 credit hours)

Introductory Ecology
Introduction to Canadian Business
Microeconomics
Foundations of Outdoor Recreation and Tourism
Sustainable Outdoor Recreation and Tourism
Outdoor Skills and Leadership
Recreation and Leisure Programming

Upper-Division Requirement (21 credit hours)

Indigenous Environmental Policy
     or      Aboriginal Perspectives on Land and Resource Management
Recreation and Tourism Impacts
Field School

Twelve credit hours of the following:

Protected Area Planning and Management
Land Relations and Communities in Recreation and Tourism
Outdoor, Environmental, and Experiential Education
Conservation Area Design and Management
The Culture of Adventure
Leadership Praxis
Critical Approaches to Outdoor Recreation Activities
Field School II
Internship
Special Topics

*Note: Some senior-level ORTM classes are offered in alternating years.

Area of Specialization

Students must choose one of the following Areas of Specialization. Courses used to fulfill common degree requirements above may not be used to satisfy an Area of Specialization requirement.

  1. Marketing and Entrepreneurship
  2. Outdoor Education and Leadership
  3. Communities and Tourism
  4. Environment and Society

Marketing and Entrepreneurship

Financial Accounting
Services Marketing
     or       Marketing Communication

Two of the following:

Marketing Communication
Behavioural Marketing
Internet Marketing
International Marketing
Marketing Strategy

Two of the following:

Organizational Behaviour
Introduction to Business Law
Introduction to International Business
Marketing Research
Environmental Economics and Environmental Policy
Rural Community Economic Development (CED)
Northern Communities

Outdoor Education and Leadership

Introduction to Education
Education Theory and Practice
Introduction to Environmental Citizenship
Leadership Praxis
Critical Approaches to Outdoor Recreation Activities

One of the following:

Landscapes, Place and Culture
Field School
Ethnobotany
Topics in Environmental History
Field Applications in Resource Management

Communities and Tourism

The Aboriginal Peoples of Canada
     or      Global History of Indigenous People
Introduction to Traditional Environmental Knowledge
     or      Social Geography

One of the following:

Land and Indigenous Reconciliation Studio
Rural Community Economic Development (CED)
Environmental Perspectives
Contemporary Challenges Facing Aboriginal Communities
Political Ecology: Environmental Knowledge and Decision-Making
Critical Development Geographies
Community-Based Research

Two of the following:

Ethnobotany
Sustainable Communities: Structure and Sociology
Indigenous Planning Studio
Indigenous Geographies of Climate Resilience
Environmental Justice
Northern Communities
Geographies of Culture, Rights and Power
History of Indigenous People of Canada 
Contemporary Circumpolar North
Peoples and Cultures of the Circumpolar World 1
Community Development
Gender and Cultural Studies: An Introduction

One of the following:

** Land Relations and Communities in Recreation and Tourism
** Leadership Praxis

Environment and Society

Environment and Society
     Land and Indigenous Reconciliation Studio
     Environmental Perspectives
Introduction to Environmental Citizenship

One of the following:

Introduction to GIS
Cartography and Geomatics

One of the following:

Community Engagement and Inclusion Studio
Public Engagement for Sustainability
Society, Policy and Administration

Two of the following:

Landscapes, Place and Culture
Sustainable Communities: Structure and Sociology
Gender, Environment and Sustainability
Political Ecology: Environmental Knowledge and Decision-Making
Environmental Justice
Northern Communities
Topics in Environmental History

**Note: Students should note that some senior-level ORTM classes are offered in alternating years.

Course Prerequisites

Students should review all proposed course selections in advance to make sure course prerequisites are taken where needed.

Electives and Academic Breadth

Students take electives at any level in any subject sufficient to ensure the completion of a minimum of 120 credit hours.  This includes taking any additional credit hours necessary to meet the Academic Breadth requirement of the University (see Academic Regulation on Academic Breadth).

BA Honours – Nature-Based Tourism Management

The Honours in Nature-Based Tourism Management offers students a higher level of education and substantial research experience for proceeding to postgraduate studies.

To enter the Honours Program, students must have completed 60 credit hours and obtained a minimum Cumulative GPA of 3.33. Attaining the minimum requirement does not guarantee entry into the Honours Program, which is at the discretion of the Outdoor Recreation and Tourism Management Program. Maintenance of a Cumulative GPA of 3.33 is required to remain in the Honours Program.

Honours students must complete the degree requirements for the BA in Nature-Based Tourism Management. In addition, each student must also complete an additional 6 credit hours in the form of an undergraduate thesis (NRES 430-6) under the supervision of a faculty member.

Note: Students are responsible to find their own undergraduate thesis research supervisor. Faculty members are under no obligation to supervise Honours students.

Minor in Outdoor Recreation and Tourism Management

The minor in Outdoor Recreation and Tourism Management is designed to afford students an opportunity to gain foundational knowledge in tourism and recreation while pursuing another major. The minor requires students to take a total of 18 credit hours. The minor has three required courses basic to the field of Outdoor Recreation and Tourism Management (9 credit hours) and a set of elective courses (minimum of 9 credit hours). A maximum of two courses (6 credit hours) used to fulfill program requirements for a major (or another minor) may also be used to fulfill requirements for this minor.

Required Courses

Foundations of Outdoor Recreation and Tourism
Recreation and Tourism Impacts

One of the following:

Sustainable Outdoor Recreation and Tourism
Ecotourism and Adventure Tourism
Outdoor Skills and Leadership
Recreation and Leisure Programming

Elective Courses

Nine credit hours from the following list, with a minimum of 6 credit hours at the 400 level:

ORTM 305-3 Protected Area Planning and Management
ORTM 307-3 Land Relations and Communities in Recreation and Tourism
ORTM 332-3 Outdoor, Environmental, and Experiential Education
ORTM 401-3 The Culture of Adventure
ORTM 405-3 Leadership Praxis
ORTM 409-3 Critical Approaches to Outdoor Recreation Activities

Updated: July 3, 2024